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    Technology to move you forward faster

    Market+ by Indigo modernizes origination, merchandising, and logistics, enabling grain buyers and merchants to create higher value relationships with their farmers. We have built a unified digital application with a rich set of tools and capabilities for the ag supply chain ecosystem.

    Market+ gives you and your farmers a unified digital experience from an independent, neutral provider

    How does Market+ work?

    Learn how your origination team can digitize the way they engage and contract with their farmers.

    The grain merchandising industry is rapidly going through a digital transition, and we are deeply invested in ensuring farmers come out on top. As an independent partner, Indigo is uniquely positioned to put the best technology expertise to work for the benefit of the industry.

    Matt Carstens | President and CEO of Landus


    It's a one-stop-shop for a merchandiser, a location manager, and a grain marketer. It helps everybody to understand what the markets are doing. So, when you call, you haven't caught me off guard. I'm ready and on my A-game.

    Janette Smith | GROW Solutions Center, Landus


    The real benefit of having a third-party like Indigo manage the technology associated with grain merchandising is it's really cost-effective. We're not building one-off tools that meet the needs of any one individual buyer or farmer, we're building tools that meet the needs of the industry as a whole.

    Rodney Connor | Market+ Product Manager, former originator


    This software would have allowed my customers to reach me at any point in the day to trade grain, even if I was busy or away from my desk. Once people get their hands on the product, they will see how much efficiency it can bring to their business and team.

    Brandon Bruggeman | Senior Director of Merchandising, former grain merchandiser


    Anheuser-Busch is proud to partner with Indigo and Arkansas rice farmers to bring this industry leading program to life. We are excited to continue exploring ways to deliver choices to both our growers and consumers.

    Bill Jones | Rice Agronomy Manager Anheuser-Busch

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    Frequently asked questions

    What is Market+ by Indigo?

    Market+ is a unified digital grain merchandising application that directly connects stakeholders across the agricultural supply chain (farmers, cooperatives, processors, merchants, carriers, shippers, and consumer brands). It has been designed from the ground up to help participants realize higher value in their existing relationships by increasing efficiency, optimizing assets, and expanding revenue opportunities as well as enabling buyers to better leverage their competitive advantages and customer relationships.

    How much does it cost to use Market+? 

    There is a software subscription fee per facility in addition to a variety of pay as you use fees. For more details, fill out the form on this page to discuss.

    How is Market+ different from other digital grain marketing / merchandising platforms?

    Market+ is being built out to be the only end-to-end digital application that gives grain buyers and farmers the ability to instantly transact online without having to make a phone call. Fill out the form on this page to discuss how we compare to specific point solutions in more detail.

    As we work to build out the Market+ product vision, it will evolve to become a true end-to-end software platform for merchandising where buyers will have a single seamless digital experience from bid creation to settlement.

    Ready to get started with Market+?

    See what Market+ has to offer your origination and merchandising needs.

    Offer is subject to contract and Indigo’s terms and conditions. Indigo does not offer futures/option contracts or commodity pooling agreements. You will not have a futures/option position with Indigo. Indigo does not offer commodity trading advice or brokerage services, and nothing herein shall be construed as an offer to sell or solicitation of an offer to buy any commodity or commodity derivative. View the Privacy Policy and Indigo's Data Management and Protection Principles.